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Coca-Cola during the war

// The beginning of the power of Coca-Cola.

The conquest of the world by the Coca-Cola began with the Second World War, thanks to the ancient friendship of Woodruff with General Dwight D. Eisenhower, Commander in Chief of the Armed Forces of the United States. The company took Washington to the exceptional authorization to import all the sugar it needs, an article that the conflict had become scarce and subject to rationing. This represented an invaluable advantage, since the competition was not benefited by the same privilege. Woodruff won the Eisenhower Award enticing with the promise that all American soldiers, wherever they were, they could buy a bottle of Coca-Cola for 5 cents, by the time the war lasted. The maneuver allowed Woodruff you even board the ships for free military transport most of the bottling plants that the company mount in Europe. No fewer than 64 plants were thus sent overseas. 

After the victory, they remained where they were and civilians replaced military customers. Since then, Coca-Cola would be released successively in almost every country in the world, including China and the former Soviet Union, while the company would create a number of other related products such as Fanta and Cherry Coke, Diet, and also Coke ...

The english version of this article will be available soon. In the meanwhile, the text above was the result of a Google translation from portuguese version to english.

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